An interview with Carsten Blum, Head of Marketing, Stern-Wywiol Gruppe and founder of World Flour Day
Full details
| Authors & editors | |
| Publisher | Milling & Grain |
| Year of publication | 2022 April |
| Languages | |
| Medium | Digital |
| Edition | 1 |
| Topics | People and communities > Biographies & tributes |
| Tags | |
| Scope & content | World Flour Day is celebrated around the world every year, on 20 March. This date is firmly established on the commemorative day calendar and is observed with many activities. Although flour is one of humanity’s oldest staple foods, World Flour Day is still young. It was created on the initiative of one Carsten Blum. Carsten Blum graduated from California State University of Long Beach, USA and University of Oldenburg, Germany with a degree in International Business. In 2015, he joined the Stern-Wywiol Gruppe and took over the role as Head of Marketing for the Food Ingredients Division. In this position, he develops new digital solutions and breaks new ground in customer communication. This interview focuses on what it was that motivated him to launch this World Flour Day, and what it is that maintains his enthusiasm for this event to this day…Read more. |
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