What chance can do. The story of Flour World
|Authors & editors|
|Publisher||Milling & Grain|
|Year of publication||2015|
|Scope & content||It was pure chance that washed the eccentric idea up at his feet. While taking a walk on the beach in Dubai in 1998, Volkmar Wywiol stumbled over a piece of plastic sheeting with writing in Arabic. The find turned out to be a flour sack from one of his customers. “I saw that as a good omen in keeping with our company motto, ‘Mühlenchemie makes good flours even better.” The “stranded flour sack” became the foundation stone of a collection. |
Transformed into a work of art, the plastic bag now hangs in the entrance hall of Wywiol’s Flour Museum. “It certainly is a crazy idea”, he admits. The businessman, who is still a managing partner of the Stern-Wywiol Gruppe at the age of 80, developed his collection into a Gallery of Flour Sacks with motifs and symbols from every corner of the earth that testify to the strength inherent in wheat… Read more.