Publication:

Personal MBA: A World-Class Business Education in a Single Volume

    Full details

    Authors & editors

    Kaufman, Josh [Author]

    Publisher Penguin
    Year of publication 2012
    Languages

    Medium Book
    Edition1
    Topics

    Arts, culture and heritage > Communication

    Tags

    Scope & contentPublisher:
    From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils what you need to know to take on the MBA graduates and win. It teaches simple mental models for every subject that's key to commercial success.

    Copies held

    Accession no. 231128

    • Shelf location: A025-KAU
    • Donor: Elizabeth Bartram