Once upon a time ...
Full details
| Authors & editors | |
| Publisher | CAM; Cambridge Alumni Magazine |
| Year of publication | 2024 Lent Term pp 28-36 |
| Languages | |
| Medium | Digital |
| Edition | 1 |
| Topics | |
| Tags | |
| Scope & content | Forget facts. If you really want to win an argument, sell someone something or win an election, make sure you've got a really good story. Because humans love stories. Stories are a tool and a method for making sense of elements that we find difficult to make sense of in other ways When we evolved extreme cognitive complexity to navigate between the past, the present and the future - that's when storytelling became intrinsic |