Similarities in rice production between Japan and China part 2
Full details
| Authors & editors | |
| Publisher | Milling & Grain |
| Year of publication | 2021 June |
| Languages | |
| Medium | Digital |
| Edition | 1 |
| Topics | |
| Tags | |
| Scope & content | By Yoshito Matsumoto, Manager, China Marketing, Satake Corporation. In Japan, consumers' demands for the rice have changed over time from affordable rice, to tasty rice, to safe rice, to convenient rice, with the focus now shifting to functional rice. Equipped with the request from rice-cooking industry, the Japanese rice millers became aware for the first time that their processes geared to their customer were not necessary a required quality of rice to the consumers. Whilst there seems to be slight differences among countries, I strongly believe the steps of consumer demands or the requirements will apply to many places. This article explains demands by consumers in Japanese market and changes in the market close to consumers by showing just one example of the relationship between convenience stores and the rice industry... Read more. |
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